Pitti Uomo 107 at the Fortezza Da Basso

The annual date with men’s fashion returns from January 14 to 17 at the Fortezza Da Basso with Pitti Uomo, the 107th edition, where the Fall/Winter 2025 collections of about 790 Italian and foreign brands will be presented.

The theme of this winter edition is FIRE, which represents the passion of creative energy, the flame of innovation, the renewal after destruction. A theme also reflected in the immersive installations in the Fortezza da Basso, curated by Alessandro Moradei: a digital bonfire will be lit and its flames will become lettering and videos, capturing the attention of visitors with hypnotic images.

“Fire brings together and warms bodies and souls, attracts attention and signals the direction, serves to play, to amaze, to inspire, to merge old ideas and habits and to forge new ones. Just like fashion does. We will make sparks, ignite desires, bring problems and proposals into focus. As Pitti Uomo always does."
— Agostino Poletto, general manager of Pitti Immagine

Five sections are confirmed: Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling and I Go Out, to which is added the new “Knees Up Running Space”, a multifunctional space born from the encounter between fashion, sport (running) and events, a place to meet, take courses and presentations dedicated to the sports community.

Pitti Uomo broadens its horizons by proposing new international collaborations: a collaboration with KOCCA (Korea Creative Content Agency), a government agency of the Ministry of Culture and Tourism of the Republic of Korea, will promote Korean fashion, music and entertainment formats through an event that will be held during the June 2025 edition of Pitti Uomo. Furthermore, with the new collaboration with the Japan Fashion Week Organization, Pitti Immagine wants to strengthen its promotional activities aimed at the Japanese men's fashion system.
That’s why this year one of the main guest designers will be the Japanese Satoshi Kuwata, winner of the CNMI Fashion Trust Grant 2023 and the LVMH Prize for Young Fashion Designer 2023, who will show us his brilliant sartorial minimalism with his first show of the Setchu brand in Florence.

Another exceptional guest will be the avant-garde brand MM6 Maison Margiela which will present a men's collection created especially for the occasion, inside the spectacular Tepidarium Giacomo Roster at the Giardino dell’Orticoltura.

Pitti Uomo will be followed by Pitti Bimbo (22-23 January), Pitti Filati (28-30 January) and Pitti Taste (8-10 February).